fbpx

China cities “Tier” system: what is it and why is it important for your business

Chinese cities tier system

A common mistake made by foreign companies entering China is to approach the Country of the Dragon as a single and unified market. In reality, the Chinese market is huge and extremely diverse. To give an example, the city of Shanghai alone has a population equal to that of Australia (about 26 million people) and…

China: the middle class is your target audience

China middle class

Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…

ABC for success in Home Decor in China

Home decor cina

Furniture is in high demand in China, Home Decor is a particularly profitable market thanks to the huge population and the ever-growing middle class, which can afford to buy luxury goods. Yet, even in this sector, the Chinese market presents a certain type of difficulty and peculiarity. Let's start with the fundamental question: does China…

Have you ever heard about Chinese metaverse?

Chinese-metaverse

“Metaverse” has become the new buzz word in the digital world and obviously also in China. It offers a number of new and exciting business opportunities: the Internet is no longer a frontier to be conquered in China, for both individual consumers and institutional investors, and the digital environment is practically saturated. The creation of…

Why you shouldn’t choose e-mail marketing in China.

email marketing china

Western companies have soon discovered that email marketing is nearly ineffective in China and in many ways it is seen as a "waste" of resources. According to data from Experian Market Services from 2015, which analyzes the performance of 'email marketing in select Asia Pacific countries, China's total open rate reaches 10.5% compared to, for…

Why Your WeChat Followers Won’t Grow (and other things they never revealed to you on official WeChat accounts)

WeChat followers

WeChat is the most popular social media in China and with over a billion active users, it has made its way into the most popular social media platforms in the world. This also makes it an excellent promotion platform for international brands. In particular, in the last two years, due to the "forced" distance promotion imposed…

What is Little Red Book (RED) and how to use to promote your brand

Litle Red Book

We have already talked about Little Red Book (Xiaohongshu 小红 书) also called just RED, the Chinese social media most similar to Instagram (for more info on RED click here). It is a product review platform, which has a tremendous impact on brand awareness and sales and therefore has earned a commendable position among the…

China: 2022 e-commerce trends

china ecommerce 2022

The year of the Tiger is approaching and we hope it will bring with it the determination of this splendid animal. Although uncertainty has become our only certainty, e-commerce sales in China have continued to depopulate throughout 2021, so we feel confident enough to make some predictions for 2022. Here are the trends that will…

What is Bilibili, the largest GenZ community in China

Bilibili

Bilibili is the largest pop culture and entertainment community for the younger generation, with 72 million daily active users (86% of which are under 35). In other words, one in two people in China is on Bilibili.Last year, 3,000 sponsored videos posted on Bilibili made it onto the list of most searched content in China, covering…

Italian Wine in China: Interview to Terry Xu (XiaoPi)

xiaopi

Aroma Republic founder Terry Xu, known as XiaoPi, is a wine expert and one of the most influential Chinese opinion leaders in the wine industry. Wei Xu started his life in the wine industry right after studying in Bordeaux (BEM). Having been certified by 6 wine regions and countries including CIVB, BIVB, BINC and WSET,…

%d bloggers like this: