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In China “sustainable” is the new black

Cina sostenibilità

Sustainability and attention to the environment are hot topics, not only in China: the consequences of mass industrialization and the uncontrolled exploitation of resources affect the planet and we are all afraid of the consequences. But as often happens, the Country of the Dragon surprises us by making a sudden turn and promising to go…

Comparing Chinese Social Media

Social media cinesi a confronto

It is no mystery, China is a hyper-digitized country and social media plays a crucial role in the branding and positioning strategy of companies (foreign and non-foreign). Chinese social media are completely different from Western ones; therefore, it is not always easy to know which one to choose and why. Here is a list of…

Tmall or Tmall Global, this is the question!

Tmall vs Tmall Global

The Chinese market is the largest e-commerce market in the world, with an estimated value of US $ 1,412.2 billion in 2022. According to Statista , eCommerce in China is expected to grow annually by 15% to US $ 1,625.8 billion. Looking closer, e-commerce sales in China account for 64% of total retail sales in…

11.11 – the history and evolution of the biggest online shopping event in China

11.11 cina

Is that time of the year again! The largest online shopping event in China and in the world will be held on November 11, the day of singles. But how did this event start and how has it evolved over the years? History There are several theories that explain the birth of Singles' Day. The…

How to build an effective brand strategy in China

Branding cina

China is the largest consumer market and the second largest economy in the world. But to enter the market and make investment in this country sensible, you must first understand Chinese consumers, that buy goods for reasons very different from their western counterpart. They choose them on the basis of credibility and authenticity. That's why…

How to enter the Chinese wine market

Mercato del vino in Cina

Alcoholic products have always played a fundamental role in China since, just like in Italy, their consumption is part of this millenary culture. Thanks to the recent influence of Western consumption, wine has been introduced into this large market which is today in fifth position among the largest in the world for wine consumption. Despite…

China cities “Tier” system: what is it and why is it important for your business

Chinese cities tier system

A common mistake made by foreign companies entering China is to approach the Country of the Dragon as a single and unified market. In reality, the Chinese market is huge and extremely diverse. To give an example, the city of Shanghai alone has a population equal to that of Australia (about 26 million people) and…

China: the middle class is your target audience

China middle class

Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…

ABC for success in Home Decor in China

Home decor cina

Furniture is in high demand in China, Home Decor is a particularly profitable market thanks to the huge population and the ever-growing middle class, which can afford to buy luxury goods. Yet, even in this sector, the Chinese market presents a certain type of difficulty and peculiarity. Let's start with the fundamental question: does China…

Have you ever heard about Chinese metaverse?

Chinese-metaverse

“Metaverse” has become the new buzz word in the digital world and obviously also in China. It offers a number of new and exciting business opportunities: the Internet is no longer a frontier to be conquered in China, for both individual consumers and institutional investors, and the digital environment is practically saturated. The creation of…

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