Douyin, the Chinese version of TikTok, has become one of the most popular and influential social media platforms in China. With a vast user base and a huge amount of video content, Douyin offers a unique opportunity for foreign brands to expand their presence in the Chinese market. In this article, we will explore how…
Technological advancements and the evolution of the social media landscape have given rise to a digital revolution that has profoundly influenced how businesses promote themselves and interact with their audience. In 2023 China, the use of social media has become a fundamental pillar for the success of any brand. Investing in social media marketing in…
Sustainability and attention to the environment are hot topics, not only in China: the consequences of mass industrialization and the uncontrolled exploitation of resources affect the planet and we are all afraid of the consequences. But as often happens, the Country of the Dragon surprises us by making a sudden turn and promising to go…
It is no mystery, China is a hyper-digitized country and social media plays a crucial role in the branding and positioning strategy of companies (foreign and non-foreign). Chinese social media are completely different from Western ones; therefore, it is not always easy to know which one to choose and why. Here is a list of…
The Chinese market is the largest e-commerce market in the world, with an estimated value of US $ 1,412.2 billion in 2022. According to Statista , eCommerce in China is expected to grow annually by 15% to US $ 1,625.8 billion. Looking closer, e-commerce sales in China account for 64% of total retail sales in…
Is that time of the year again! The largest online shopping event in China and in the world will be held on November 11, the day of singles. But how did this event start and how has it evolved over the years? History There are several theories that explain the birth of Singles' Day. The…
China is the largest consumer market and the second largest economy in the world. But to enter the market and make investment in this country sensible, you must first understand Chinese consumers, that buy goods for reasons very different from their western counterpart. They choose them on the basis of credibility and authenticity. That's why…
Alcoholic products have always played a fundamental role in China since, just like in Italy, their consumption is part of this millenary culture. Thanks to the recent influence of Western consumption, wine has been introduced into this large market which is today in fifth position among the largest in the world for wine consumption. Despite…
A common mistake made by foreign companies entering China is to approach the Country of the Dragon as a single and unified market. In reality, the Chinese market is huge and extremely diverse. To give an example, the city of Shanghai alone has a population equal to that of Australia (about 26 million people) and…
Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…
