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China: the middle class is your target audience

China middle class

Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…

Douyin Adv: all you need to know

Douyin-Adv-Utopia

Douyin, the Chinese version of Tik Tok, has exploded in China as well as in the West. With 600 million active users and 120 minutes per day usage, it is one of the best social media to reach Chinese customers. In this article we will talk about the Adv on Douyin, what they are, which…

ABC for success in Home Decor in China

Home decor cina

Furniture is in high demand in China, Home Decor is a particularly profitable market thanks to the huge population and the ever-growing middle class, which can afford to buy luxury goods. Yet, even in this sector, the Chinese market presents a certain type of difficulty and peculiarity. Let's start with the fundamental question: does China…

Why you shouldn’t choose e-mail marketing in China.

email marketing china

Western companies have soon discovered that email marketing is nearly ineffective in China and in many ways it is seen as a "waste" of resources. According to data from Experian Market Services from 2015, which analyzes the performance of 'email marketing in select Asia Pacific countries, China's total open rate reaches 10.5% compared to, for…

Why Your WeChat Followers Won’t Grow (and other things they never revealed to you on official WeChat accounts)

WeChat followers

WeChat is the most popular social media in China and with over a billion active users, it has made its way into the most popular social media platforms in the world. This also makes it an excellent promotion platform for international brands. In particular, in the last two years, due to the "forced" distance promotion imposed…

WeChat numbers in 2022

wechat2022

WeChat has evolved from instant messaging app to service that meets the digital needs of more than 1.26 billion monthly active users in the third quarter of 2021. Every day, more than 120 million active users post on their message boards (called Moments ), 360 million users read Official Account articles and 400 million users…

What is Bilibili, the largest GenZ community in China

Bilibili

BilibiliĀ is the largest pop culture and entertainment community for the younger generation, with 72 million daily active users (86% of which are under 35). In other words, one in two people in China is on Bilibili.Last year, 3,000 sponsored videos posted on Bilibili made it onto the list of most searched content in China, covering…

WeChat Miniprogram is booming in sales.

WeChat-miniprogram

Sales on WeChat mini programs exploded in 2020 and they have no plans to give up.With the global luxury market gripped by uncertainty, and China as the only market recovering from the second half of 2020, many luxury brands have decided to look east to expand their horizons. These factors, coupled with the continued growth…

The other China that wants Luxury

china-luxury

China is probably one of the most attractive markets for luxury brands. When we talk about China we usually think of what are defined as "first and second tier cities", such as Beijing, Shanghai, Canton. Chinese cities are in fact categorized - unofficially - into levels. These levels reflect differences in consumer behavior, income level,…

China 2020: 4Q data and forecasts.

china-2020-forecast

Even if the COVID-19 pandemic hit hard, China's economic growth gradually lifted up in the second quarter of 2020 and GDP reached 45.66 trillion yuan with 3.2% year-over-year growth in the second quarter.As the COVID-19 outbreak has been largely kept under control in most of the country, the key economic indicators are expected to turn…

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