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In China “sustainable” is the new black

Cina sostenibilità

Sustainability and attention to the environment are hot topics, not only in China: the consequences of mass industrialization and the uncontrolled exploitation of resources affect the planet and we are all afraid of the consequences. But as often happens, the Country of the Dragon surprises us by making a sudden turn and promising to go…

Comparing Chinese Social Media

Social media cinesi a confronto

It is no mystery, China is a hyper-digitized country and social media plays a crucial role in the branding and positioning strategy of companies (foreign and non-foreign). Chinese social media are completely different from Western ones; therefore, it is not always easy to know which one to choose and why. Here is a list of…

11.11 – the history and evolution of the biggest online shopping event in China

11.11 cina

Is that time of the year again! The largest online shopping event in China and in the world will be held on November 11, the day of singles. But how did this event start and how has it evolved over the years? History There are several theories that explain the birth of Singles' Day. The…

China zero-covid, what’s the right strategy?

Cina zero covid

While the countries of the world have reopened or are reopening, the Chinese government continues to maintain a hard line, the so-called "zero-covid policy" to keep contagions under control. The continuous closures, systematic tests and in general the unpredictability of the future have demoralized Chinese consumers, leading to one of the worst years from an…

China B2B on digital channels, here is where you need to go

china b2b

China is a huge market and is one of the most important markets to enter for any business. In recent years, the very high level of digitization is the growth of the middle class have created a particularly fertile ground for B2C. Indeed, Chinese consumers love foreign products and spend more on luxury items, direct…

How to enter the Chinese wine market

Mercato del vino in Cina

Alcoholic products have always played a fundamental role in China since, just like in Italy, their consumption is part of this millenary culture. Thanks to the recent influence of Western consumption, wine has been introduced into this large market which is today in fifth position among the largest in the world for wine consumption. Despite…

China: the middle class is your target audience

China middle class

Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…

Douyin Adv: all you need to know

Douyin-Adv-Utopia

Douyin, the Chinese version of Tik Tok, has exploded in China as well as in the West. With 600 million active users and 120 minutes per day usage, it is one of the best social media to reach Chinese customers. In this article we will talk about the Adv on Douyin, what they are, which…

ABC for success in Home Decor in China

Home decor cina

Furniture is in high demand in China, Home Decor is a particularly profitable market thanks to the huge population and the ever-growing middle class, which can afford to buy luxury goods. Yet, even in this sector, the Chinese market presents a certain type of difficulty and peculiarity. Let's start with the fundamental question: does China…

Have you ever heard about Chinese metaverse?

Chinese-metaverse

“Metaverse” has become the new buzz word in the digital world and obviously also in China. It offers a number of new and exciting business opportunities: the Internet is no longer a frontier to be conquered in China, for both individual consumers and institutional investors, and the digital environment is practically saturated. The creation of…

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