The "she economy" in China is a growing phenomenon that refers to the increase in the purchasing power and influence of women in society and the economy. This trend has been fueled by the increase in women's participation in the labor market, by the growth of the middle class and by the growing awareness of companies…
Sustainability and attention to the environment are hot topics, not only in China: the consequences of mass industrialization and the uncontrolled exploitation of resources affect the planet and we are all afraid of the consequences. But as often happens, the Country of the Dragon surprises us by making a sudden turn and promising to go…
It is no mystery, China is a hyper-digitized country and social media plays a crucial role in the branding and positioning strategy of companies (foreign and non-foreign). Chinese social media are completely different from Western ones; therefore, it is not always easy to know which one to choose and why. Here is a list of…
Is that time of the year again! The largest online shopping event in China and in the world will be held on November 11, the day of singles. But how did this event start and how has it evolved over the years? History There are several theories that explain the birth of Singles' Day. The…
While the countries of the world have reopened or are reopening, the Chinese government continues to maintain a hard line, the so-called "zero-covid policy" to keep contagions under control. The continuous closures, systematic tests and in general the unpredictability of the future have demoralized Chinese consumers, leading to one of the worst years from an…
China is a huge market and is one of the most important markets to enter for any business. In recent years, the very high level of digitization is the growth of the middle class have created a particularly fertile ground for B2C. Indeed, Chinese consumers love foreign products and spend more on luxury items, direct…
Alcoholic products have always played a fundamental role in China since, just like in Italy, their consumption is part of this millenary culture. Thanks to the recent influence of Western consumption, wine has been introduced into this large market which is today in fifth position among the largest in the world for wine consumption. Despite…
Over the past few decades, China's economic development has lifted hundreds of millions of people out of poverty and led to a thriving middle class. Families belonging to this social class generally have sufficient income to meet their basic needs - food, clothing and shelter - with an income available for additional consumption and savings.…
Douyin, the Chinese version of Tik Tok, has exploded in China as well as in the West. With 600 million active users and 120 minutes per day usage, it is one of the best social media to reach Chinese customers. In this article we will talk about the Adv on Douyin, what they are, which…
Furniture is in high demand in China, Home Decor is a particularly profitable market thanks to the huge population and the ever-growing middle class, which can afford to buy luxury goods. Yet, even in this sector, the Chinese market presents a certain type of difficulty and peculiarity. Let's start with the fundamental question: does China…
