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utopia-giulia-callarelli

CONNECT WITH YOUR CHINESE CUSTOMERS

Utopia is a digital marketing agency focused exclusively on the Chinese market.
Our goal is to help Italian companies to succeed in China through digital solutions.
We believe that it is not necessary to be a huge and established brand to be successful in China: with the right digital strategy, small and medium-sized companies can compete and outperform larger companies.

Utopia is based in Italy and with an operating group in Shanghai.
Our team in China is constantly updated on the latest marketing trends to keep up with China’s lightning-fast digital ecosystem and deliver effective services.
The “double soul” of the Utopia team allows us to perfectly understand the needs and standards of Italian customers and transfer them in an incisive way to the Chinese market.

UTOPIA BLOG

“The best way to predict future is to create it”

Understanding the Chinese digital ecosystem is not fast not easy.
Discover the news, case studies and technologies that develop and evolve in the Chinese market and keep up to date on the latest trends.
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Cina sostenibilità

In China “sustainable” is the new black

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Social media cinesi a confronto

Comparing Chinese Social Media

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Tmall vs Tmall Global

Tmall or Tmall Global, this is the question!

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11.11 cina

11.11 – the history and evolution of the biggest online shopping event in China

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Cina zero covid

China zero-covid, what’s the right strategy?

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china b2b

China B2B on digital channels, here is where you need to go

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Branding cina

How to build an effective brand strategy in China

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Mercato del vino in Cina

How to enter the Chinese wine market

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Chinese cities tier system

China cities “Tier” system: what is it and why is it important for your business

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China middle class

China: the middle class is your target audience

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