CONNECT WITH YOUR CHINESE CUSTOMERS

Utopia is a digital marketing agency focused exclusively on the Chinese market.
Our goal is to help Italian companies to succeed in China through digital solutions.
We believe that it is not necessary to be a huge and established brand to be successful in China: with the right digital strategy, small and medium-sized companies can compete and outperform larger companies.

Utopia is based in Italy and with an operating group in Shanghai.
Our team in China is constantly updated on the latest marketing trends to keep up with China’s lightning-fast digital ecosystem and deliver effective services.
The “double soul” of the Utopia team allows us to perfectly understand the needs and standards of Italian customers and transfer them in an incisive way to the Chinese market.

SOCIAL MEDIA

With over 900 million online users, China is the largest digital market in the world. The potential to tap into such a large audience through social media marketing is attractive but not that simple to reach. The first difficulty is that most Western websites and social media are censored in China. In an effort to…

PR

A PR agency uses its network and editorial coverage to help brands improve their online reputation. All media in China have developed digital channels that can give visibility to your brand. Public relations are among the most convenient solutions in circulation. It is basically a marketing strategy that gets the right people talking about you.…

KOL INFLUENCER

The prohibitive cost of normal marketing channels in China has led most companies to work extensively with so-called KOLs, Key Opinion Leaders (bloggers or online influencers). But often the impact of working with KOLs is almost negligent. Either because they don’t really have the coverage you need or claim, or because the campaign isn’t structured…

UTOPIA BLOG

“The best way to predict future is to create it”

Understanding the Chinese digital ecosystem is not fast not easy.
Discover the news, case studies and technologies that develop and evolve in the Chinese market and keep up to date on the latest trends.